News

New publication in Ecosystem Services

19 Mar 2026

Are social media images a reliable data source for researching human-nature relations?

People share a whole lot of nature photos on social media: a day at the beach, a mountain hike, or a stroll through the woods. In theory, scientists can learn a lot about human-environment relationships from these images. Andrea Ghermandi, Fulvia Calcagni, Johannes Langemeyer and Uta Schirpke investigated just how suitable such social media images actually are for scientific analysis in a new review study published in the journal Ecosystem Services.

For the study, the authors analysed 218 scientific articles in which social media data was used to investigate cultural ecosystem services: non-material benefits we derive from and within nature, such as recreation, aesthetics or cultural heritage.

The results at a glance: what researchers should bear in mind in future

  • Distinguish between benefits mentioned by users and those derived from the researchers’ interpretation
  • Distinguish between ecosystem services and the benefits they generate
  • Ensure that both ‘ecological’ and ‘use’ criteria are met
  • Engage with related fields of research
  • Address hybrid nature experiences

Read the paper